From Calbee Co., Ltd.
Collaboration product with Hokkaido
commercial radio station AIR-G "IMAREAL"
"Potato chips born from radio, yuzu ponzu flavor"
I made the package design.

Outside radio that conveys students'
"now" in a "real" way,
This product was developed jointly
with the listeners of "IMAREAL".

In this fourth collaboration,
Decided to use yuzu ponzu flavor
using kelp from Hokkaido and yuzu
from Kochi prefecture.

While appealing the feeling of collaboration
with the radio in the package,
While giving a sense of fun with a pop taste
with yuzu as a motif,
We have created a design that clearly conveys the taste.