diablock was born with a hint of a pencil cap in 1962.
We have renewed the brand visual, package and brand book of the block.

I used children having fun playing with colorful blocks for visuals.
In addition, we designed the package with crafts and colorful photos
in the image of the simplicity of "OKOMEIRO".

The new diablock, which uses the sustainable material “Rice Resin®︎”,
nurtures children's “Kirari”
with its easy-to-play shape, easy-to-clean bucket, and soft colors.