KoMeTa SUMU




- CL/
- The Mitsuhashi,Inc.
- CD/
- HIDESHI KOBAYASHI
- D/
- NAOAKI KAJI
2023.06.19
Naming and logo design for the healthy rice brand “KoMeTa”
Maintains moisture in the skin of the first series
Processed brown rice “Sumi SUMU”, a food with functional claims
I created the naming package design.
A single kanji character in the product name describes the product characteristics.
The brand theme of "Consumers to stay healthy and active"
Thoughtful design.
With a font design that imaged the "nogi" of rice
It has the meaning of connecting thoughts to the next generation.
The color uses the traditional Japanese color "blue indigo - Seiran -",
A package that makes you feel the effect and Japaneseness from the color.