We created the package design
for Ito Biscuits Co., LTD.'s product "Oimomaru".

Oimomaru, a bear cub character, was born from the Korean word for sweet potato,
"Koguma." (It means bear cub in Japanese.)
It seems that they love sweet potatoes so much
that they have been chasing them since the Heian period.

Please enjoy the soft cookies that are just like real sweet potatoes,
which he also loves.