Proactiv







- CL/
- The Proactiv Company Co., Ltd.
- CD/
- REN SHINOHARA
- AD/
- YUYA SATO
- D/
- YUYA SATO
2023.12.31
We have renewed the design of the Proactiv package for store sales.
Along with the renewal, we compared the Japanese design guidelines with
the American contents and rebuilt them.
After building the design guidelines, we designed a total package,
including a review of the package design, the website, and storefront displays.
In order to improve brand recognition, we have created a unified design
based on brand colors, from packaging to sales promotion tools.