From Calbee, Inc.
As the 6th collaboration with listeners of Hokkaido radio station AIR-G's program “IMAREAL”,
"Potato chips cod roe butter flavor grilled seaweed topping"
I created the package design and store tools.

The cod roe butter flavor is popular for its flavor of cod roe and the richness of butter.
The grilled seaweed topping, which is something you wouldn't expect to find, adds aroma to the dish, creating a slightly new taste.

The title expresses the characteristics of cod and butter, creating an impactful design.
Around the title, we skipped the motifs of potato chips, cod roe, and butter.
We created a fun-filled Gen Z look.