Calbee Dinosaur Meat Flavor


- CL/
- Calbee, Inc.
- CD/
- Takeshi Inoue
- D/
- Daisuke Nitta
2024.05.09
We produced a Dinosaur Meat flavor for Calbee, Inc.
to commemorate the opening of Fukui Station and Tsuruga Station
on the Hokuriku Shinkansen Line.
The flavor was inspired by the image of dinosaurs, a specialty of Fukui Prefecture,
so we created a humorous and impactful design of
a Tyrannosaurus eating a potato chip.
The chips are sold in Toyama, Ishikawa, and Fukui prefectures,
as well as at some antenna stores, so please pick one up when you see one.