Calbee PoteCera

CL/
Calbee, Inc.
CD/
TAKESHI INOUE
AD/
MAYUMI SANNO
D/
MAYUMI SANNO

We designed the packaging for "PoteCera" released by Calbee, Inc.

"PoteCera" is a food with functional claims that contains potato ceramide
derived from potatoes.

The title expresses the image of protecting the skin's moisture and maintaining
its elasticity.

The watercolor illustration in the background expresses
the natural impression of "potato ceramide,"
an upcycled material rooted in sustainability,
and the sense of happiness that comes from healthy skin.

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