Proactiv's mail-order package renewal and
We also designed sales promotion tools and LP.

The package design
The design of the package was based on the 3step skincare concept
and a positive feeling of skin becoming more beautiful day by day,
The design is designed to be connected to the product
when it is displayed side by side.
The new STEP1 milk type is designed
with a curve that expresses the smoothness of milk,
and the new STEP2 scrub type is designed
with a curve that expresses the smoothness of milk.
The new STEP1 milk type is designed to show the difference
between the scrub type and the milk type.

In addition, the design was created
in accordance with the restructured Japanese design guidelines,
The design is based on the brand colors to create a sense of unity.
The design also creates a skin-friendly worldview in each tool.