We were in charge of the package design for VICTOR JAPAN Co., Ltd.'s new product,
Rainbow Popping Gummies.
This product is made by freeze-drying gummy bears to create a new crispy and fun texture.

The package has a pop design reminiscent of imported sweets.

In order to express a completely new freeze-dried gummy,
the logo has a three-dimensional design with Y2K in mind,
and is reminiscent of a puffed-up gummy.
The background has a frozen texture that gives it an impact.