Mitsubishi Shokuhin Co., Ltd.'s lifestyle-oriented series premium products,
I was in charge of designing the logo, packaging,
and promotional materials for "Seikatsu-Oriented PLUS."

The three lines and dark red color are also a lifestyle-oriented identity.
While following easy-to-understand allergy nutrition information etc.
The entire item is colored gold to express that it is a higher-grade 150 yen product.

The copy conveys the image of
“something a little more luxurious and a little better than usual,”
and the dark red band and gold impression give the design
a common feel to the series when displayed in stores.