I had the pleasure of designing the package for “Mugyumi” by Kasugai Confectionery Co., Ltd.

With its delightfully chewy texture and a crispy sugar coating that keeps you coming back for more, it’s a gummy you’ll find yourself reaching for again and again.

The design highlights the character “む” in a bold, symbolic way to capture the playful mugyu feeling throughout the package.

When you spot it in stores, be sure to enjoy the unique mugyu texture for yourself!