We created the packaging design for Calbee, Inc.'s "Seared Bacon and Black Pepper Potato Chips"
as the seventh collaboration with listeners of
the Hokkaido radio station AIR-G's program "IMAREAL."

These potato chips have an addictive flavor,
with the savory flavor of seared bacon accented by a tangy black pepper.

As this is a collaboration with "IMAREAL," the overall color scheme and
title lettering were based on the "IMAREAL" logo.

The bold color scheme of vivid yellow and black is sure to catch your eye on store shelves.

The waveform at the top and the radio wave mark with
the voiced consonant mark on the character "be" indicate that this is a collaboration
with the radio program.

These products are sold mainly in Hokkaido, as well as at antenna shops and online shops.

If you see them, be sure to pick one up.