Black Mabodofu / Red Mabodofu

CL/
100Pine.co
AD/
Takanobu Sueda
D/
Daisuke Nitta

We designed the packaging for
“Black Mabodofu and Red Mabodofu” for 100Pine.co.

The “Black Mabo” is addictively spicy with the numbing hotness of huajiaoyang (Chinese red pepper), and the “Red Mabo” is distinctively hot with the pungent spiciness of chili pepper.

The main color is yellow with a two-tone black or red
to express the stimulating spiciness,
and the illustration of a man giving a thumbs-up
in front of the hot bean curd appeals to the addictive spiciness of this dish.

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