coloringummy

CL/
KASUGAI SEIKA CO., LTD.
CD/
Kakeru Tominaga
D/
Mayumi Sanno

We were in charge of the package design for KASUGAI SEIKA CO., LTD.'s limited-edition gummy, "coloringummy."

The package, which allows you to choose the color based on the concept of "Choose by mood!", has a pop impression with typography that incorporates the product's sizzle.

The "Vivid" series, which will be released in the summer of 2024, features vivid colors that match the three carbonated flavors, while the "Pale" series, which will be released in the winter of 2025, expresses the gentle fruit flavor with pale colors and powdery snow graphics.

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