We created package designs for
limited edition products commemorating the 25th anniversary
of the release of “Shoshu-ryoku” by Estée Co., Ltd.
“Shoshu-ryoku for Entrances and Living Rooms”
and “Shoshu-ryoku for Toilets”
are available in two limited edition scents:

“2000s Scent” is themed around
“Heart-fluttering sparkling peach! The scent of those days.”
The package design features
a pink base with hearts and stars scattered throughout,
evoking the powerful and pop culture of Shibuya at the time.

“2050 Scent” is themed around
“the scent of the future that no one knows yet.”
The package design features
a blue gradient base with
lines of light and stars,
evoking a sense of excitement for the near future.