got2b Bonding Series

CL/
Henkel Japan Ltd.
CD/
HIDESHI KOBAYASHI
D/
YUYA SATO

"got2b" is a hair cosmetics brand that incorporates salon techniques into home care products.
We designed the packaging and key visuals for their newly relaunched products,
which incorporate "bonding technology" that repairs and strengthens hair from damage.

The packaging uses typography and a color scheme with strong contrast.
The "BONDING" logotype is written in a simple Gothic font,
intuitively conveying a sense of reliability and functionality.
The different colors used for the color names and purposes make it easy to
distinguish the differences at a glance, and makes it fun to choose.

The key visuals are designed to convey the features of each product in a simple way,
with an impactful layout that separates model images from product images.

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