We designed the packaging for Mitsubishi Shokuhin Co., Ltd.'s "Ponzu Sour."

The "po" mark is the main focus, but the limited number of colors expresses a retro feel and the brand's pop worldview.

The light yellow parts at the top and bottom make use of the aluminum base to express the clear color of Ponzu Sour.

As the keyword "This is ponzu, not Ajipon" suggests, the taste is an adult drink with a refreshing citrus acidity and bitterness.
Please give it a try.