We created the package design for
“Ultra Potato Super BBQ Flavor”
for Kameda Seika Co., Ltd.

Following the Ultra Sour Cream flavor and Ultra Consommé flavor,
the Ultra BBQ flavor was released as the third installment.

For the package design,
we retained the initials “大” (big), ‘厚’ (thick), and “濃” (rich)
representing “Size,” “Thickness,” and “Richness.”
We strongly conveyed a junk food appeal
by stacking the potato snacks.