During the year-end and New Year period,
when milk demand declines due to school lunch programs being suspended
and the holiday season,
we created “Delicious Winter Milk Coffee”
to encourage milk consumption.

This initiative is carried out in collaboration
with dairy farmers and producer organizations.

By using plenty of fresh raw milk,
this milk coffee supports dairy farmers across Japan.

Following last year's edition,
we've refreshed the design featuring a cow illustration,
updating both its expressions and color variations.

Starting this year,
the cup lids also include glimpses into a day in the life of dairy farmers,
as well as fun facts and trivia related to milk.