We created the redesign for FUJILACTPLUS for FUJI YAKUHIN CO., LTD.

The key point of this renewal—the addition of calcium—
is clearly and simply communicated through improved visibility and readability
of the text achieved by flattening the liquid droplet.
Rounded icons and a soft, bright color palette create a design mindful
of a broad target audience, from children to the elderly.

Furthermore, increasing the area of red and enhancing the contrast with the liquid color
creates an energetic, lively image associated with vitality,
while also solving the issue of poor visibility on store shelves.