Minna no Oyatsu series

CL/
MONTOILE Co.,Ltd.
CD/
Masateru Yamaguchi
D/
Yuno Kawamata

For the relaunch of MONTOILE Co.,Ltd.'s Minna no Oyatsu series,
we designed the logo mark and packaging for "Minna no Oyatsu."

By consolidating the product name and other information into a label-inspired design,
we enhanced information visibility.
We also focused on ensuring product details remain clear even when multiple varieties are displayed.

Using soft cream and warm brown as the base colors,
we built a brand world that feels approachable to everyone.

For the premium line, "Minna no Oyatsu: Little Treat Series,"
we employed check patterns and sealing stamp designs to convey a sense of richness.
While part of the same "Minna no Oyatsu series,"
we finished it to feel a notch above, offering a premium feel.

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