We created the package design for Mizkan Co., Ltd.’s
low-odor natto.

This is a Sandy-exclusive natto product that is affordable,
low-odor, and easy to eat.

Using a diagonal two-tone color scheme
that builds on the existing color palette,
we incorporated graphics that symbolize the reduction of natto’s odor.

Additionally, we highlighted the “ni” (meaning “low”) in “low-odor”
and created an eye-catching design reminiscent of
karuta cards to ensure it stands out on store shelves.