We created in-store promotional materials for S.T. CORPORATION’s limited-edition spring product, “Shoshuriki Premium Aroma Series Initial Bloom.”

Our goal was to respond to consumers’ desire to
“experience the scent of spring, even if they can’t decorate their rooms with flowers.”

By focusing on “petals floating up into the sky” rather than “cherry blossoms blooming on branches,”
we expressed the fleeting beauty and transience of cherry blossoms.
The color scheme contrasts soft cherry blossom pink with a clear sky blue,
creating a visual with an open, airy feel that makes it seem as though a breath of spring air is flowing through the room just by placing it there.

Please enjoy this gorgeous and delicate fragrance that heralds the arrival of spring.